Conrad Egusa, former writer for Venture Beat turned entrepreneur, found in his time as a reporter that one of the hardest things for entrepreneurs to do was find contact information for those people they thought might be interested in reporting on their company. For startups and entrepreneurs looking for press coverage, it is time consuming to collect the contact information of tech reporters. Instead of having entrepreneurs and small businesses, which already have limited resources, spend hours finding the emails of technology reporters, they decided to spend 100 hours creating a comprehensive tech reporter contact list. The media is a great way of marketing your company to a larger audience. Obviously make sure that you have something beneficial to show the reporter before you go emailing them to profile your company. Otherwise, you run the risk of the media publishing something unflattering about you or your company. In this situation “any press is good press” doesn’t apply. Most likely your company is making its first impression to this larger audience. Make sure it’s a good one. There are several lists which can be used to find this information. Check out the lists here:http://www.brownsteinegusa.com/find-tech-reporters/.