With holidays approaching, the days to get the shopping done are slimming, inboxes full of holiday sales are growing, and your small business is just trying to be visible amongst all the chaos that is holiday advertising. But the fact remains that you’re a small business and your budget is indicative of that fact. With the fight for exposure strong in your veins, and the ability to pay for it not quite equal to the fight, it’s time to get creative. Be Responsive. And no, we don’t mean answer questions. We mean have a responsive website that transfers seamlessly to a mobile design that’s easy to use. We are an on-the-go society and don’t want to be searching for things on a site that’s only built for widescreen PCs and laptops. Google has a Mobile-Friendly tool for that. Be fast. Like we mentioned, we’re on-the-go. If it takes too long to upload your site (lots of content, videos, etc. can be the culprit) then you need to get with the developer of your site and figure out how to unload. Google has PageSpeed Insights for that. Be descriptive. URLs connected to your page should be descriptive of the page itself, but also short. For example, if your home page is www.bobsburgers.com and you want to write a blog page, the URL should be www.bobsburgers.com/blog. Be a part of the crowd. The .com domain name belongs to the overwhelming majority of top rankings in Google. GoDaddy allows you to buy .net along with some other domains when you buy a .com one if you want to span the whole domain world. Be gabby. Blogs that pertain to your brand and business are a consistent way of educating consumers on your products, services, team members, and so forth, but more importantly, the relevant content will constantly drive organic traffic to your site. Be nerdy. By that, we mean constantly do research on what your target audience likes/dislikes, is attracted to, buys, etc. Data is everything. With this information, create content for your site and blog that is rich, informative, fun, and easy to digest. Be social. Social media does the same thing daily that a blog will do for you weekly. It builds brand trust and shows you are a consistent force in the market and that you’re willing to reach to new, younger audiences. Having social media accounts and keeping up with the brand relevant content is just one more channel that opens up the transparent trust factor that consumers are looking for in their products.