Congratulations to the Top 25 Y.E.S. for Arkansas finalists!
All finalists are invited to compete at the 14th annual Y.E.S. for Arkansas Expo Day Friday, January 25, 2019, at Park Plaza; 6000 W. Markham St., Little Rock. More details, such as information regarding parking for cars and buses, check-in, etc. will be forthcoming after the first of the year.
But, for now, it’s time for teams to prepare for Expo Day, where a new crop of judges will be on hand to decide the 1st – 4th place winners in the following categories: Best Retail Booth, Best Marketing Piece, and Most Innovative. (The Best Business Plan division has already been decided by the judges in the written round.)
Teachers need to start collecting completed media releases for themselves and all students who will be participating in the team’s Expo Day booth activities. T-shirts will also be provided to teachers and the students in the booths – those sizes are needed by early January.
Below is more information for preparation to compete in the retail, marketing, and innovation divisions. Click on the links of the division titles to see what scoresheets the judges will be using.
For Best Retail Booth, each team will be provided a space that is 8 feet wide by 6 feet deep. In each booth, a skirted 6-foot table, two chairs, and an electrical power drop will also be provided. An 8-foot drape will be hung at the back of the booth with 3 feet of drape hanging along the sides of the booth.
As teams are designing their booths, they should consider color, lighting, signage, and focus. Elements of the display need to be neat and streamlined, showcasing the features and benefits of the team’s product or service. Team members need to be prepared to talk about their product or service to judges and patrons alike while being professional and enthusiastic.
For Best Marketing Piece – marketing items can be flyers, brochures, video and/or audio clips, webpages, social media promotion or other collateral that the students want to create. NOTE: Neither Wi-Fi nor hardwire internet connections will be available. For internet-based marketing pieces, design them to where they can be shown offline. You will need to bring your own laptop or other mobile device. Don’t forget extension cords!
The 10 teams from the Top 25 finalists that scored the highest in the Innovation section of the business plan will also be judged for a chance to win 1st – 4th place in the Most Innovative Division. A different set of judges from the other Expo Day judges will also visit these booths to get more details from team members as to why their product is innovative to their marketplace.