Listing Your Business Online

Moz LocalMaking sure that your business is adequately listed online is one of the most important things you can do after getting up and running. If any of you are like me, the first thing I like to do before visiting a new restaurant or business is to check out their website, just to see the menu or check out a little bit about what services and/or products they offer. If the business isn’t at least listed on common sites such as Yelp, Urbanspoon, YP.com, Google, Bing, Yahoo, etc. it may make customers skeptical of whether or not the business is still in operation.

Getting listed may sound like a daunting task, but there are resources out there to help small businesses with their online listings. Moz Local, formerly GetListed.org, is one of those resources. Their primary offering is an easy-to-use, online tool that makes the process of claiming business listings at Google, Foursquare, Facebook, Yelp, Bing, YP, Yahoo and other prominent local search engines more efficient. Continue reading

The Importance of a Sound Business Model

Business ModelAccording to Guy Kawasaki, author of “The Art of the Start,” you don’t have a business model if you can’t describe it in ten words or fewer. What’s his point? Investors want to know how your business will make money. I’m sure you already know that in order for your business to survive it needs to bring in enough revenue to cover expenses and to cover overhead costs. The good news is that someone else has already figured out business models that work! So, you don’t have to try to reinvent the wheel with this one, and Guy doesn’t recommend it. Mr. Kawasaki says that the smart approach is to relate to a successful and already understood business model.

How do you define your business model? Guy recommends starting with two questions: “Who has your money in their pockets?” and “How are you going to get it into your pocket?”

Not sure where to find already accepted business models? Below we’ve listed a few commonly used business models: Continue reading

5 Best Resources for Selling a Business

BusinessSo you’ve done it, you’ve reached that goal that every entrepreneur chases when dreaming up their own big business idea. You have created, opened, and run a successful business. What now? Do you keep it? Maybe if you truly enjoy the work. What if you’re looking for a new challenge or have another idea you think would make a great business? If your business is successful enough, you may want to look into selling it. Selling a business can be technically and emotionally complicated. Since each business is different, it’s likely that different resources will be involved in the sale depending on the industry, size, etc.

In an article for Inc.com, bizbuysell.com’s Mike Handelsman looks at some general resources that can help you during the process of selling your business: Continue reading

Small Businesses and Big Data

Big DataBig data is a term that describes the huge amounts of data that are being created every day from people all over the world using technology. According to IBM, 2.5 quintillion bytes of data are generated daily and 90 percent of the total data in existence was created within the last two years. Using data to improve business processes is nothing new. However, using big data is a whole new ball game. In an article on smallbiztrends.com, Curt Finch examines why small businesses should pay attention to big data. Continue reading

Effective Management Strategies for Growing Your Business

ManagementSmall businesses owners entering the growth stage are often challenged to develop effective strategies to motivate and encourage innovation among employees. Creating a work environment that allows employees not only to fulfill their required duties, but also to develop strategies that can help a business grow faster through outside-the-box thinking is key to success.

How can you develop a culture and atmosphere that encourages and motivates employees? Continue reading

Internet Security Essentials for Businesses

Internet SecurityThe internet is constantly changing the way we do things, everything from communicating with friends to shopping for groceries. Of course, we all know how much the internet is changing the way people do business. While the internet can make doing business easier, there are security issues that small business owners and entrepreneurs should be aware of when operating online.

The U.S. Chamber of Commerce released the Internet Security Essentials for Business guide. The guide emphasizes the following points:

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Tech Reporter Contact List

Business HandshakeConrad Egusa, former writer for Venture Beat turned entrepreneur, found in his time as a reporter that one of the hardest things for entrepreneurs to do was find contact information for those people they thought might be interested in reporting on their company.

For startups and entrepreneurs looking for press coverage, it is time consuming to collect the contact information of tech reporters. Instead of having entrepreneurs and small businesses, which already have limited resources, spend hours finding the emails of technology reporters, they decided to spend 100 hours creating a comprehensive tech reporter contact list. Continue reading