Judges will review and score the business plans to determine the winners in the following two categories:
- Best Business Plan
- Most Innovative Product
Teams who submit plans that earn the 25 highest cumulative scores will be chosen as finalists.
The Top 25 Finalists in the 2017 Y.E.S. for Arkansas competition will be announced at 1:30 p.m. Thursday, December 8, 2016. Watch the announcement at arcapital.com/aeaf/yes/.
The finalists will have over a month (and a holiday break) to create a marketing piece and prepare a booth for the 12th annual Y.E.S. for Arkansas Expo Day, which will be Friday, January 27, 2017, from 9:00 a.m. to 2:00 p.m., at Park Plaza in Little Rock.
Sponsors will also need to be collecting T-shirt sizes and signed media releases for themselves and all team members participating in Expo Day. AEAF staff will coordinate this with sponsors following the Top 25 announcement.
At Expo Day, teams will have booths to display and demonstrate their business products and services for both Park Plaza patrons, and a new team of judges between 10:00 a.m. and noon. The judges will score the booths to determine winners in two more categories:
- Best Marketing Piece
- Best Retail Booth Display
The marketing piece can be a flyer or brochure, a :30-:60 commercial, a web page (offline only), or other visual to help students promote their products or services in their Expo Day booths.
In designing the booth, elements should include color, lighting, signage, and focus. Elements of booth display include: focus, showcasing features and benefits, props, streamlining displays, and professionalism of the presenter/s in the booth.
Expo Day concludes with an awards presentation at 1:30 p.m. on the second level of Park Plaza, west side. The prizes below will be awarded for each of the four categories:
1st Place: $100 and a medal for each team member; $500 and a trophy for the advisor
2nd Place: $50 and a medal for each team member; $300 and a trophy for the advisor
3rd Place: $25 and a medal for each team member; $200 and a trophy for the advisor
4th Place: A medal for each team member; $100 and a trophy for the advisor
See the winners from previous Y.E.S. for Arkansas competitions.