Guidelines

Tri-State competitors will be judged on the following:

Business Plan

Executive Summary (10 Points)
Clear, exciting, and effective as a stand-alone overview of the plan; includes brief description of each succeeding section of the plan; can be read in 5 minutes.

Market and Competitive Analysis (10 Points)
Presents the growth trends and key driving forces of the industry; identifies the key characteristics and needs of the target market(s); assesses the competitive environment; demonstrates market acceptance for the product or service.

Products or Services (10 Points)
Describes the key features and benefits, current stage of development, proprietary position, and competitive advantages of the product or service.

Management Team (5 Points)
Backgrounds and roles of key individuals; history and ability to work as an effective team; personnel needs; organizational structure.

Company Overview (5 Points)
Presents a vision, history, current status, goals, mission and objectives for the business.

Operating Strategies (10 Points)
Addresses the marketing, production, research and development, personnel, administrative, and financial strategies for the proposed firm.

Critical Risks (10 Points)
Realistically identifies the major internal and external critical risks that could threaten the business and presents viable contingency plans to address these issues.

Cash Flow Statement (10 Points)
Presents a realistic assessment of cash requirements -inflows and outflows- over a projected 5-year period; cash flows are consistent with operating and marketing strategies outlined in the body of the plan; cash flow information is detailed for first 2 years, quarterly/annually for years 3-5.

Income Statement (10 Points)
Demonstrates realistic and attractive income potential of the business; the income statement is consistent with the operating and marketing strategies outlined in the body of the plan; income statement information is detailed for first 2 years, quarterly/annually for years 3-5.

Balance Sheet (10 Points)
Presents a realistic assessment of the working capital and fixed asset requirements of the business; appropriately reflects the projected capital structure of the business (long term debt and equity positions); balance sheet information is projected annually for 5 years.

Funds Required/Used (5 Points)
Clear and concise presentation of amount, timing, type and use of funds required for venture.

Offering (5 Points)
Clearly articulates the proposal/terms to investors; identifies what entrepreneur is seeking from investors; states how much equity will be given up in `return` for investment capital; presents a realistic assessment of ROI potential; presents an appropriate deal structure and possible exit scenarios.

Oral Presentation

Overall Organization (10 Points)
Materials presented in clear, logical order, and/or sequence.

Interdisciplinary Team (5 Points)
Team member(s) enrolled in majors in more than one college in the university.

Ability to Engage Judges (10 Points)
The pace and content of the presentation is appropriate for an investment audience, the judges questions are answered clearly and concisely.

Quality of Written Plan (15 Points)
Written and oral presentations are consistent. Written plan supports assertions in the oral presentation. Written plan communicates business concept as a stand-alone document, and stimulates potential investor attention.

Quality of Visual Aids (10 Points)
Clear, interesting visual aids that help explain the business ideas and concepts. May bring sample products, but no food, drink, or promotional give-aways may be given to the judges.

Market Opportunity (10 Points)
Clear market need presented, as well as a way to take advantage of that need. Meaningful examples and practical applications.

Distinctive Competence (10 Points)
The company provides something novel and/or unique that gives it a competitive advantage.

Management Capability (10 Points)
The team can effectively develop this company and handle the risks associated with the venture.

Financial Understanding (10 Points)
The team has a solid understanding of the financial requirements of the business.

Investment Potential (10 Points)
The business represents an investment opportunity in which one would consider investing.


Business plans are limited to 30 pages of typed text, according to competition guidelines, which includes the Executive Summary and excludes appendices. Cover sheets are not counted in the total number of pages. All plans must be created in either Microsoft Word or in PDF.

Each team is required have a Microsoft PowerPoint for its oral presentation at Tri-State. Formats other than PowerPoint will not be accepted.

Submission Instructions and Deadline

Business plans and powerpoints are due by 5:00 p.m. Friday, May 9, 2014. The business plan and powerpoint for each team is to be uploaded online via the following Dropbox link: https://www.dropbox.com/sh/stjg6ujly58jn34/ek2Xg3by_u. Please alert either Shannon Frazeur or Marie Bruno if there are problems with uploading the documents. Telephone: 501-374-9247.

Business Plan Presentation

Each team will present their business plan to a five-member panel of judges. Teams are given 20 minutes for the actual presentation, followed by a 15 minute question-and-answer session with the judges. There will then be a 10-minute information feedback opportunity with judges, who will use this time to give advice and direction, plus share any experiences they may have relating to the business plan. Teams will have five minutes prior to their presentation for set-up/preparation and five minutes after the presentation for equipment dismantling.

Audio / Visual – (to be updated)

Presentation room A/V will include microphones, audio, a projector, and a screen. You may use your own laptop – if you have a Mac laptop, please be sure to bring your VGA adaptor – one will not be furnished. Students will be required to bring a CD or USB device with the file containing any material they wish to project.