Team Registration on iStart

The Donald W. Reynolds Governor’s Cup is managed online by AEAF through iStart, a project of the Ewing M. Kauffman Foundation. The team leader or other designated individual is responsible for setting up an account in iStart to enter the team into the competition. This individual is also responsible for submitting the team’s intent to compete and uploading the business plan to iStart.

(Note: As you begin working in iStart, the words “Profile” and “Account” are used interchangeably.)

To register for the 2016 competition, go to

At the left side of the page is an orange button with the words “Log In / Register.” Click on this button. A box with a gold strip will pop up on the screen.

If you are “New to iStart,” follow these directions:

Click the “Create User Account” blue button. A page, “Register for a new iStart User Profile” will appear.

Fill out ONLY the information marked with an asterisk to the right of the request:

  • E-mail address
  • Password (and confirm password)
  • First and Last Names
  • Gender
  • Phone Number
  • Country, Address, City, State, Zip Code

(The e-mail address and password entered will be your login information for your account)

In the “Roles and Communications” box, the first statement is the only statement you need to answer. It asks, “Select one or more role to describe your relationship with iStart.” Check any box – the competition has no preference as to which box should be checked.

At the bottom of this box, uncheck the box for “Notify me via email on … New Competitions,” unless you want to receive iStart e-mail.

Click “I agree” in the Terms and Conditions.

Type the letters shown in the image, and click “Save.” You’re good to go!

If you have an existing iStart account:

Go to and click the orange “Log In / Register” button on the left side of the page.

A box with a gold strip will appear. Under “Returning to iStart,” enter your e-mail address and your password.

If you need to use a new e-mail address, you will need to create a new profile. See above, “New to iStart.”

If you’ve forgotten your password, click on “Forgot Password?” and follow the prompts.

The next step for the team is to file an “Intent to Compete” on iStart. Intents are due by 11:59 p.m. Monday, February 1, 2016. Teams that are still undecided about competing by February 1 still need to file an intent to compete. This greatly helps the Governor’s Cup staff in estimating the number of judges needed for the competition. If a team does not submit a business plan in the competition by the February 24 deadline, the intent to compete is eliminated from iStart.

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