Guidelines

  1. Executive Summary (10 Points) Clear, exciting, and effective as a stand-alone overview of the plan; includes brief description of each succeeding section of the plan; can be read in 5 minutes.
  2. Company Overview (5 Points) Presents a vision, history, current status, strategy, goals, mission and objectives for the business.
  3. Products or Services (10 Points) Describes the key features and benefits, current stage of development, proprietary position, and competitive advantages of the product or service.
  4. Market and Competitive Analysis (10 Points) Presents the growth trends and key driving forces of the industry; identifies the key characteristics and needs of the target market(s); assesses the competitive environment; demonstrates market acceptance for the product or service.
  5. Management Team (5 Points) Backgrounds and roles of key individuals; history and ability to work as an effective team; personnel needs; organizational structure.
  6. Operating Strategies (10 Points) Addresses the marketing, production, research and development, personnel, administrative, and financial strategies for the proposed firm.
  7. Critical Risks (10 Points) Realistically identifies the major internal and external critical risks that could threaten the business and presents viable contingency plans to address these issues.
  8. Cash Flow Statement (10 Points) Presents a realistic assessment of cash requirements -inflows and outflows- over a projected 5-year period; cash flows are consistent with operating and marketing strategies outlined in the body of the plan; cash flow information is detailed for first 2 years, quarterly/annually for years 3-5.
  9. Income Statement (10 Points) Demonstrates realistic and attractive income potential of the business; the income statement is consistent with the operating and marketing strategies outlined in the body of the plan; income statement information is detailed for first 2 years, quarterly/annually for years 3-5.
  10. Balance Sheet (10 Points) Presents a realistic assessment of the working capital and fixed asset requirements of the business; appropriately reflects the projected capital structure of the business (long term debt and equity positions); balance sheet information is projected annually for 5 years.
  11. Funds Required/Used (5 Points) Clear and concise presentation of amount, timing, type and use of funds required for venture.
  12. Offering (5 Points) Clearly articulates the proposal/terms to investors; identifies what entrepreneur is seeking from investors; states how much equity will be given up in `return` for investment capital; presents a realistic assessment of ROI potential; presents an appropriate deal structure and possible exit scenarios.